Style / Beauty & Wellness
Proenza Schouler to make first foray into fragrance
American fashion label Proenza Schouler will be launching its first perfume with L’Oréal.
![Proenza Schouler](https://cdn.luxuo.com/2015/06/Proenza-Schouler-660x550.jpg)
American fashion label Proenza Schouler will be launching its first perfume with L’Oréal.
Under a new, long-term licensing agreement with the beauty giant, Proenza Schouler will create and develop fine fragrances bearing its brand name.
Proenza Schouler will join a part of the division that also houses Viktor & Rolf, Diesel, Maison Margiela and Cacharel.