In the first quarter of next year, DUNHILL will launch “Icon”, its first fragrance created under the creative direction of John Ray.

A woody aromatic, Icon was developed by Carlos Benaim, the nose behind Pure Poison by Dior and Very Irresistible by Givenchy.

The masculine perfume combines notes of bergamot and neroli absolute with extracts of black pepper, cardamom absolute, lavender, smoked oud and oak moss.

“Icon is the perfect expression of natural refinement, a translation of the luxurious and classic heritage of the Dunhill house, with, what’s more, a touch of modernity…. The man who will wear Icon is a masculine and sophisticated gentleman,” stated Carlos Benaim.

For the campaign, the British brand enlisted noted American photographer Annie Leibovitz, who shot the perfume’s spokesmodel Andrew Cooper.

Icon will be sold in early 2015 in two formats: 50ml (€69/around $86) and 100ml (€89/around $111).