Style / Beauty

Chanel mascara now sold in vending machines

Chanel is selling its brand new Le Volume De Chanel Mascara via a mechanical vending machine at Selfridges.

May 02, 2013 | By AFPRelaxnews

Chanel Vending Machine

Chanel is serving up mascara via innovative vending machines at Selfridges for a limited time only.

Chanel famously first created ‘human vending machines‘ in 2012 at Fashion’s Night Out, but the French luxury label has taken a robotic leap into the future with its latest project.

London beauty fans are now able to get their hands on Chanel’s first volumizing mascara via exclusive automated vending machines at the Selfridges department store.

The mascara is available in three shades: ‘Noir’, ‘Prune’ and ‘Bleu’, and the applicator features a unique ‘snowflake’ brush designed to lengthen and separate lashes as it coats them with quick-drying mascara for a volumizing effect.

From April 25 to May 8, customers will be able to use the machines at the central London store, with eye makeovers supplied by Chanel’s beauty experts.


 
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