Motoring / Yachts

Yacht Sourcing Represents Nuova Jolly in Southeast Asia Markets

Fast-growing regional dealer Yacht Sourcing represents Italian inflatable boat builder Nuova Jolly in Indonesia, Thailand and Singapore.

Feb 24, 2020 | By Yacht Style

Yacht Sourcing has announced an exclusive dealership with Italy’s Nuova Jolly, representing its full range of high-end inflatable boats in Indonesia, Thailand and Singapore. Founded in 1961, Nuova Jolly offers models from 5-15m across several ranges including Prince Open (PO), Prince Cabin (PC), NJ and custom builds.

The Prince 38 Cabin from Nuova Jolly's range of inflatable boats

The Prince 38 Sport Cabin from Nuova Jolly’s range of inflatable boats

Teo Aiello, General Manager of Nuova Jolly Marine, said: “I am thrilled about this collaboration and excited to enter the Asian market.”

Nuova Jolly is the newest brand in the Yacht Sourcing portfolio and the first to be represented in multiple countries. Founded in Indonesia and also present in Thailand, Yacht Sourcing is the Indonesia dealer for luxury motor yacht brands Ferretti Yachts, Pershing and Riva from Italy’s Ferretti Group, as well as French catamaran builder Fountaine Pajot.

Xavier Fabre, Yacht Sourcing’s co-founder and Director of Sales, said: “Asia is a very new market for inflatable boats. It’s a product that has had great success in Europe and we know everything is here in Southeast Asia for these boats to boom.

Yacht Sourcing represents Nuova Jolly in Indonesia, Thailand and Singapore

Yacht Sourcing represents Nuova Jolly in Indonesia, Thailand and Singapore

“We’re very excited as it’s a real educational challenge for us to present these amazing products to new clientele. They are the perfect toy as they are easy to use, so interesting for first-time boat buyers. They’re also a complementary product for the yachts we sell and that we build.”

Yacht Sourcing was set to exhibit a Prince 38 Sport Cabin at this year’s Singapore Yacht Show (March 19-22) before Southeast Asia’s leading boat show was postponed to October.

The fast-growing yacht services company has its own shipyard in Bira, Sulawesi, where it builds traditional wooden boats such as the 55m phinisi Prana by Atzaro launched in 2018 and the upcoming 47m Maj Oceanic. The company has its own charter division, while its other services include brokerage, management, agency and marine consulting.

The original article appears in Yacht Style Issue 51. Email [email protected] for print subscription enquiries or subscribe to the Magzter version at:

Yacht Style Issue 51: ‘The Personalities Issue’ Is Out Now!


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