Camper & Nicholsons Partners Nowboat for Online Platform
Camper & Nicholsons and Hong Kong-based Nowboat have teamed up to launch a pioneering yachting platform that should be fully developed by the end of 2019.
Camper & Nicholsons International has announced a technology merger with Hong Kong-based Nowboat to launch an online platform delivering bespoke experiences and data to industry stakeholders including owners, brokers, shipyards and guests.
The platform has been designed by a dedicated team of software engineers in Camper & Nicholsons’ Monaco headquarters. By the fourth quarter of this year, it will be accessible across all platforms and devices.
The platform will distil yacht intelligence including fuel usage, marina logs, staff profiles, search history and social media presence into one simple-to-use tool with solutions for all stakeholders including customers, yacht owners, brokers and Captains.
The first step of the merger was the launch of the new Camper & Nicholsons website, which offers interactive imagery and a live chat option. Bespoke itineraries from the Adriatic to Southeast Asia have been crafted with leading travel journalists, while richer content, from drone footage to 360-degree onboard videos, will lend depth to each yacht for sale and charter.
Lester Lam, Chairman of Camper & Nicholsons Asia, said: “This company has delivered yachts to royalty, celebrities and racing legends since 1782, and its pioneering spirit has kept the company ahead of the pack.
“We have worked on several structural updates to equip the company for the radical market and customer behaviour changes we are facing. This new platform, the first of its kind in the business, is a continuation of our pioneering spirit.”
Giovanni Alessi, who joined Camper & Nicholsons from Nowboat as Chief Innovation and Technology Officer, added: “By 2020 the global superyacht market will be worth US$35 billion*, but technology and data from all stakeholders is managed in an extremely hazardous way. For example, information from brokers, clients and shipyards is stored in Word documents, email archives and handwritten notes or through third-party service providers.
“Camper & Nicholsons holds market intelligence dating back 240 years. By collating and sifting that information, we can provide a data- driven solution to almost every industry query.”
*Source: Yacht Charter Market: Global Industry Analysis and Opportunity Assessment 2015-2020
The original article appears in Yacht Style Issue 48. Email [email protected] for print subscription enquiries or subscribe to the Magzter version at: www.magzter.com/SG/Lux-Inc-Media/Yacht-Style/Fashion/