Lincoln MKZ launches at New York Auto Show
Struggling brand Lincoln is set to burst back onto the luxury automaker scene this week at the New York International Auto Show (April 6-15).
Struggling brand Lincoln is set to burst back onto the luxury automaker scene this week at the New York International Auto Show (April 6-15), as it attempts to gain grounds on flashy rivals such as Lexus and Infiniti.
The Ford-owned make has struggled to attract important younger buyers in recent years and is now undergoing something of a makeover in a bid to become more associated with good design and luxury features.
The new Lincoln MKZ, which Ford believes signifies the start of a new generation of vehicles, was unveiled earlier this week in a Frank Gehry-designed curvy glass building in New York’s hip Chelsea district, the center of the New York art world.
Designers have clearly been working hard to develop the MKZ’s appeal for a younger audience — at the peak of its sweeping profile is a massive glass roof which retracts to become one of the world’s widest-opening roofs, according to Ford.
The model will be offered with a hybrid powertrain that should give it a claim to being North America’s most fuel-efficient premium sedan, an expected selling point in a market dominated by Toyota-owned Lexus hybrids.
Lincoln was once the best-selling premium automaker in the United States and a globally recognized brand, but with sales last year behind those of Lexus, Audi Cadillac and four other major brands.