World’s First Louis XIII Cognac Store Opens Beijing
Louis XIII cognac opens its very first boutique in the world that is dedicated to providing guests with a truly luxurious experience.
In what must be welcome news for lovers of only the finest of fine cognac, Louis XIII cognac has just opened the world’s first and only Louis XIII store in Beijing. Located at the luxury shopping destination called Beijing SKP, the new boutique will offer guests a unique experience, which is of course you would expect because this is Louis XIII and there is only one such store in the world.
Officially opened September 20, the boutique offers clients a bespoke service and exclusive Louis XIII experiences to help foster close personal bonds with the brand. A salon that is devoted to the universe of Louis XIII accompanies the boutique and represents yet another first for the Rémy Cointreau owned label, which is the highest expression of the cognac Rémy Martin. “Louis XIII cognac is an icon of French art de vivre and excellence. With this world-premire, Louis XIII is changing the rules of the game in spirits, posing the founding stone of a new chapter in its history,” said Eric Vallat, CEO of the House of Rémy Martin.
Louis XIII cognac enlisted the help of interior design firm RDAI, the team behind the Hermès flagships, Elie Saab Paris and Yves Saint Laurent to create a luxurious 132 square meter space. Using limestone for the chalky interior, copper to create the eaux-de-vie stills, oak that represents the casks used to age the cognac, the interior boasts luxury and elegance at every turn. In the heart of the boutique is the private Eternity Room that is used solely to unveil limited edition cognacs and host visiting luminaries. The centerpiece of the room is The Century Wheel, which is a circle of light that ‘travels through the 10 decades the comprise Louis XIII’.
Guests will be treated to tasting opportunities and food pairings alongside special editions and unique Louis XIII products that will be sold exclusively at the boutique.