Vertu and Bentley embark on smartphone collaboration
Luxury phone manufacturer Vertu announced it has signed a five-year contract with car maker Bentley.
Luxury phone manufacturer VERTU announced it has signed a five-year contract with car maker Bentley.
The first “Vertu for Bentley” phone is expected to debut in October, kicking off a series of five different models to be launched over five years.
The new phones will be developed jointly by the Vertu and Bentley design teams. Users will have access to exclusive Bentley content through an integrated app that will come pre-installed on the devices.
The partnership is expected to be backed by a joint marketing campaign, with Vertu working closely with Bentley during several international events.
Today, the Vertu brand is distributed in over 500 stores located across 66 countries. The manufacturer is known for its luxury phones such as the Signature Touch and the Constellation, which are sold for several thousand dollars and are often covered in gold or embedded with diamonds.
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