Style / Fashion

Balmain x H&M is Coming

The next big fashion collaboration is here: H&M is launching a capsule collection with luxury Parisian fashion house Balmain.

May 18, 2015 | By AFPRelaxnews

HMBalmaination

The next big fashion collaboration is here: H&M is launching a capsule collection with luxury Parisian fashion house Balmain.

Fans were given a sneak peek of the collection on Sunday night at the 2015 Billboard Music Awards, where pieces were modeled by Kendall Jenner and Jourdan Dunn.

The full line, created under the direction of Olivier Rousteing for both men and women, is set to hit the shelves on November 5.

Kendall Jenner and Jourdan Dunn

“I want to talk to my generation: this is my main aim as a designer. H&M allows me the unique possibility of bringing everyone into the world of Balmain, get a piece of the dream and create a global #HMBalmaination: a movement of togetherness, fueled on a hashtag. The collaboration felt extremely natural to me: H&M is a brand that everybody connects to. It calls for unity, and I am all for it,” stated Rousteing.

The collection will retail in 250 stores around the world, as well as online.


 
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