Buy Marc Jacobs with a simple Tweet
Next weekend, shoppers in the British capital will be able to purchase the Marc Jacobs’ fragrance products without paying a single penny!
Next weekend, shoppers in the British capital will be able to purchase the MARC JACOBS‘ fragrance products without paying a single penny!
Located in Covent Garden, the Daisy Marc Jacobs Beauty Tweet Shop is a pop-up store that will only be open from August 15 to 17.
And while pop-up stores are nothing new, this one stands out for its unique business model. No money will change hands, as customers will pay only in “social currency,” meaning tweets with the hashtag #MJDaisyChain.
Moreover, for each day the store is open, the brand will award a Marc by Marc Jacobs handbag to the Twitter user who posts the most original tweet with the hashtag.
DON’T MISS: MARC JACOBS WANTS TWEETS INSTEAD OF MONEY
To make the experience even more unforgettable, the brand is going all out with the store, where you can find beverages, a nail bar and a photo booth.
This is not the first time Marc Jacobs has tried out the concept. The designer opened a pop-up store based on the same business model in New York in February during fashion week.