Hermès Is Releasing a $11K Bicycle
Hermès injects some luxury into daily sports with the launch of two models of an ultra-lightweight carbon fiber bicycle priced at whooping 8,100 euros.
The Hermès Horizons team (which usually develops luxurious interiors for cars and private jets) has created two new luxury bikes for the French fashion and accessories brand: ‘Le Flâneur d’Hermès’ (a relaxed ride for the city) and ‘Le Flâneur sportif d’Hermès’ (a sportier racing bike model).
Both bikes come in a choice of charcoal, red and white colors with bull leather saddles and grips, hydraulic brakes and superlight carbon fiber frames created by French bike company Time.
“We really want to work with people who have a very deep expertise, and wherever possible, we try to find them in France,” François Doré, head of the project, told WWD. “We set out to make a real bike, not a decorative object. It had to be simple, efficient, easy to use, pleasant and elegant,” he added.
The Hermès bikes will hit the brand’s stores in November, with the Flâneur model retailing at €8,100.