Ouka Leele’s ‘Hairdresser’ now at Loewe’s oldest store in Gran Vía

At the brand’s oldest store in Gran Vía, the brand pays homage to the photographer.

Feb 02, 2017 | By Teri Chong

Over at Loewe‘s oldest store in Gran Vía, the brand is paying homage to the fashion powerhouse known as Ouka Leele. A pioneer of the 1980s countercultural movement ‘La Movida Madrilena’, Leele’s dynamic art style reveals a subtle rebelliousness, brought to the surface with surrealist humour. The series- ‘Peluquería’ (Hairdresser)- showcases a striking juxtaposition of overpainting black and white photographs with vibrant warm-hued watercolours.

Ouka Leele’s work defined its times and continues to preserve its eclecticism; proven by its inclusion in collections and institutions such as Museo Nacional Centro de Arte Reina Sofía in Madrid, Lisbon’s Instituto Cervantes and the Fondation Cartier in Paris.

19 images from Leele’s series will be on display in the lower level gallery of Loewe Gran Vía, dramatically contrasted against matte black walls and accentuated by precise spot lighting. A selection of items from Loewe’s recent collection bearing these exclusive prints will be available for purchase at the store during the exhibition.

‘Hairdresser’ will remain on view through February 26 at Loewe Gran Vía.

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