Lamborghini Is Set For a Record Year

Italian automaker Lamborghini is still in the race for a record year, with deliveries up by 23 per cent for the first nine months of 2021.

Oct 26, 2021 | By Joseph Low
Lamborghini Huracan STO Bianco Asopo
Huracan STO Bianco Asopo. Image: Lamborghini

Italian automaker Lamborghini is still in the race for a record year, with deliveries up by 23 per cent for the first nine months of 2021 compared to the same period last year. A total of 6,902 units were delivered and the company continues to have sustained demand across its product portfolio.

According to the company’s press release and in comparison to the same period in 2020 (from January to September), the Asia-Pacific region is driving the highest growth of 28 per cent, amounting to 1,873 units sold. Trailing behind is the Americas, with 25 per cent growth and the EMEA (Europe, Middle East and Africa) market which recorded a 17 per cent increase.

Lamborghini orange urus
Orange Urus. Image: Lamborghini

Lamborghini’s Urus Super SUV retains its crown as the top-selling model. The company mentioned the car’s “top-level performance combined with outstanding versatility” as key qualities that boosted the Urus Super SUV’s 4,085 units sales. Next in line are the Huracan (2,136 units) and the Aventador (681 units).

“The Lamborghini brand is in an extremely strong position, with a comprehensive and highly desirable model range across V10, V12 and the Urus Super SUV,” said Stephan Winklemann, Chairman and CEO. “The company not only weathered the difficult climate of the last 18 months but consistently maintained its volume growth, which is testament to the strength of our product portfolio, the marque’s continuing appeal worldwide and our business strategy and dealer network.”

“Earlier this year we announced a robust roadmap towards future product electrification that starts with hybridization of the entire range in 2024 including the vision for a new fully-electric fourth model within the decade,” continued Winkelmann.

Stephan Winklemann New Countach
Stephan Winklemann, Chairman and CEO of Lamborghini with the New Countach. Image: Lamborghini

“In the meantime, we continue to celebrate the aspirated Lamborghini engine: deliveries started this summer of the motorsport-inspired Huracán STO while two limited edition V12s, the ‘last’ Aventador Ultimae and Countach LPI 800-4 announced this summer are already sold out, with a circa 12-month lead-time on our broader product range.”

Elsewhere, luxury companies have all released their third-quarter financial results and many registered growths. The world’s largest luxury conglomerate, LVMH boasted a 20 per cent growth while Hermès took the lead with 31.5 per cent, making it one of the top-performing luxury brands. Like Lamborghini, the Asian markets with China as the main driver for many of the luxury companies and that is despite a resurgence of Covid-19 cases in the region.

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