Viktor & Rolf for Samsonite Black Label

Samsonite Black Label has collaborated with Viktor & Rolf to produce a range of luggage and accessories following their well-established link with Alexander McQueen.

The collection is inspired by the golden age of travel, yet with a Viktor & Rolf twist, making them look like toys with colourful aeroplane prints, large bows and oversized hardware.

“To emphasise the fun of the collection, we developed a white custom-built 1960’s airport, complete with aircraft, ground vehicles and crew.”

“The resulting images are being used for all of the marketing materials, PR, events and in-store promotion. We continue to work with Samsonite as their global design agency, responsible for all below-the-line art direction and printed marketing materials.” Victor & Rolf.