While China is drinking more and more wine each year it appears also that consumers are drinking more and more of the same type of wine.

According to a recent survey produced to help promote May’s Vinexpo Asia-Pacific event — the largest wine industry gathering in the region — 99.5 percent of wine drunk in China is still wine, and 91 percent of the still wine drunk is red wine.

A new cognac created to be sipped specifically on the rocks was launched this week and is described as a flavor journey that will take the drinker through aromas of white peach, lemon sorbet and iced mint as the temperature of the elixir drops.

Ice Cognac by ABK6 is said to develop its distinct aromas as it progressively comes into contact with cold temperatures and water.

The limited edition cognac, produced in the hillsides of Claix, France, made its debut at Vinexpo, the world’s largest wine trade fair, in Bordeaux this week.

For one French wine house, when traveling with valuable, vintage wines there is no wrapping bottles in socks and sweaters, cushioning them with towels and nestling them in suitcases.

For Cordier Mestrezat Grands Crus, prized wines travel in style, laid snugly in a custom-made Louis Vuitton carrying case that can house four bottles.

The specially commissioned wine travel case was showcased at Vinexpo in Bordeaux this week, to mark the French winemaker’s 125th anniversary.

A Norwegian beverage company has bottled the legend of Marilyn Monroe in an effervescent bubbly to be served in a curvy, voluptuous champagne flute in her honor.

Champagne Marilyn Monroe Premier Cru Brut debuts at Vinexpo this week, where 50,000 attendees from 47 countries are expected to converge.

The bottle of sparkling bubbly was created to help commemorate the 50th anniversary of the blonde bombshell’s death which will be observed next summer.

China is expected to be the world’s seventh largest wine consumer by 2013 as the nation’s thirst for vintages continues to grow amid an economic boom.

The country will consume around 1.26 billion bottles of wine in 2013, an increase of about 32 percent from 2009, according to findings of Vinexpo, organiser of one of the world’s largest wine and spirits exhibitions.

China was the eighth largest wine consumer last year, behind leader Italy, France and the United States in the top three spots.