Since its release on Facebook the Sofia Coppola-directed ad promoting Marni for H&M line has caused a huge buzz among fans.

The ad stars British actress Imogen Poots and was shot in Morocco — with Bryan Ferry’s “Avalon” as the soundtrack.

It was announced in November that the Italian fashion house would be following in the footsteps of Versace by creating a line for the high street retailer.

Cartier released its Winter Tale video a few weeks ago. One version is found on YouTube and the other at www.cartier.wintertale.com.

The video shows the famous Cartier leopard running, walking and leaping through an icy terrain while products from the jeweler’s holiday collection emerge from under snow or in bubbles and are simply resting against the landscape.

In the YouTube version, consumers can click on the links that appear in the video to search for the “her,” “him” and “all” products.

Cartier have collaborated with French band Air to showcase an exclusive new video from the electro group.

Fans looking to see the video for “How Far Would You Go For Love” need to go to the luxury jewelry house’s Facebook page and select ‘Like‘.

Cartier commissioned the clip as part of its True Love Has a Colour and a Name campaign, which features a series of videos celebrating romance.

Following recent machine-inspired videos by Chanel and Dior, the latter has released yet another creative ad, this time for its Mise en Dior necklace.

Christian Dior’s creative director of accessories, Camille Miceli, was the visionary behind the film named after the first necklace she created.

Shot from the perspective of one of its pearls, the pinball-inspired film follows its journey along the steps of the creation of the necklace, with every completed detail being ‘rewarded’ with an iconic Dior piece, such as the Lady Dior bag.

Dolce & Gabbana has released a new promotional video for its The One fragrance, starring Scarlett Johansson.

Directed by Jean-Baptiste Mondino, the filmed ad shows Johansson “revealing the provocative yet effortless femininity of the eternal diva.”

Only Watch 2011 is just around the corner and here is the video featuring all 40 watches to be auctioned at Only Watch.

For this fourth edition of the world renowned charity watch auction, the world’s most prestigious watchmakers have each created a unique timepiece.

The unique timepieces will be sold by auction house Antiquorum on September 23rd in the Principality of Monaco