TAG Heuer made its most consequential statement in a generation at Watches & Wonders 2026: the most thoroughly transformed Monaco in decades and an entirely new category of chronograph that the industry will be studying for years.

The celebrated TAG Heuer Monaco enters its next chapter with a new more ergonomic design and redesigned movements.

In a year when watchmaking may have spared Switzerland a major economic blow, it just so happens that many of its biggest names are celebrating huge birthdays. The editors attempt to surprise each other with their anniversary acumen and find some meaning in it all.

The Year of the Horse illustrates how luxury watchmakers leverage zodiac editions to reinforce brand identity — translating cultural motifs into storytelling devices that aim to resonate with international collectors.

TAG Heuer Movements Director Carole Forestier-Kasapi on the debut of the TH-Carbonspring, the rise of the Solargraph and the pursuit of the “weekend-proof” calibre.

Discover TAG Heuer’s enduring connection to Formula 1 through Carrera and Formula 1 watches, showcasing the brand’s rich motorsport heritage.