Meet the TAG Heuer Mikrogirder 2000 Concept watch- a dual-assortment, ultra high-beat watch with a Chronograph beating at 7.2 million times every hour, meaning that the watch can time events to 5/ 10,000th of a second.

This Tag Heuer Link Smartphone has a white lizard leather cover with 1007 diamonds, totaling 2.53 carats, placed around a stainless steel body.

974 brilliant cut diamonds adorn the front housing, sides, back cover and crown. A white mother-of-pearl plate on the back is graced with a further 33 diamonds.

Finest white lizard skin and mirror-polished 316L stainless steel reinforce the dazzling clarity of these stones.

The Mikrotimer Flying 1000 Concept is the latest TAG Heuer first: the only mechanical chronograph to measure and display the 1/1,000th of a second.

Its oscillating system vibrates at 3,600,000 beats per hour, 125 times faster most existing chronographs and 300 times faster than a human blink.

As you can see in the video embedded below, when operating as a stopwatch the sweep hand is moving so fast you can barely see it in motion.

Hollywood actress Cameron Diaz has become the new face of luxury watch brand Tag Heuer. The multi-million dollar deal will feature Diaz as a brand “ambassador.

The actress follows in the footsteps of Leonardo DiCaprio, Maria Sharapova and Tiger Woods, who have all starred in campaigns for the watch manufacturers.

The TAG Heuer Gulf Meridiist is the brand’s latest luxury cell phone that is inspired by Michael Delaney, Steve McQueen’s character in the 1971 film “Le Mans”.

His character, Michael Delaney, drove for the Gulf team; he got behind the wheel of a speed machine that featured the iconic Gulf light blue and orange racing livery.

He also wore the original Heuer Monaco Chronograph on his wrist, and thus the legend was born.

Swiss watch maker Tag Heuer have released a new watch, the MP4-12C is inspired by the McLaren MP4-12C road supercar.

The dial has a carbon-fibre style pattern with a large central window, which allows you to see the Chronograph and date functions at work.

The layout is dominated by a large Orange zero at the 12 o’clock position in a nod to the speedometer design of the road car (Orange is McLaren’s traditional colour).