March 11th, 2010
Tennis star Maria Sharapova is internationally known for her flawless tennis swing and impeccable sense of style, on and off the tennis court.
Now TAG Heuer Eyewear and Sharapova have collaborated to design a new collection of sunglasses that deliver both function and fashion.
Avant-garde, ultra-feminine and incredibly comfortable – the Maria Sharapova Collection by TAG Heuer Eyewear includes two distinctive styles.
March 4th, 2010
Tesla Motors have teamed up with Swiss luxury watch company Tag Heuer to produce a special edition of its Roadster.
The vehicle will make its debut at the Geneva Auto Show this week. The idea is for both luxury brands to increase their global cachet.
Tag, which is unveiling a new tech-savvy watch on March 18, has yet to become a major presence in the U.S., while Tesla is still building its presence in Europe.
The car itself, designed by Tesla chief designer Franz von Holzhausen, integrates Tag design features into the dashboard, center console and exterior.
December 8th, 2009
Swiss watchmaker TAG Heuer has re-issued one of its most coveted creations, the Silverstone Chronograph.
The Heuer Silverstone chronograph was originally introduced back in 1974, emulating the curvature of the famous English racing track, hence the name.
The original Silverstone timepiece housed the Chronomatic Calibre 11, the first-ever self-winding automatic chronograph with micro rotor.
November 4th, 2009
TAG Heuer has announced the release of a new phone, dubbed TAG Heuer MERIDIIST Automobili Lamborghini.
The phone is crafted from titanium and crystals with a top coat of stainless steel.
The keyboard features the bull logo for Lamborghini while the back of the device is engraved with the phone’s limited edition number.
May 20th, 2009
The Meridiist, which was launched in late 2008 is now revamped in a diamond encrusted version.
Tag Heuer has launched two, ultra-glamorous models adorned in pave diamonds and precious gem stones.
The grandest version of the two models boasts 1232 diamonds totaling 7.4 carats, finely set in rows along the angled sides of the phone body, as well as framing the display screen.
