Already known as one of the hautest ski resort towns in all of Switzerland, Gstaad is the new home of the first of two new boutiques from Ralph Lauren.

The mountain lodge store is decorated with Navajo rugs, antique furniture, and unique artwork – reflecting both the brand’s Americana heritage and the boutique’s Swiss mountain surroundings.

A rare Bugatti that has spent 73 years at the bottom of a Swiss lake is expected to fetch more than €90,000 at auction, the same as a brand new luxury motor.

The 1925 open-top Type 22 is known as the Bugatti Brescia, after the Italian track where the model took the top four places at a race in 1921.

It is now believed that it belonged to Max Schmuklerski, a Swiss-Polish architect who left it in store in a builder’s yard.

Bentley has announced its “zai for Bentley Supersport” skis, handmade in Switzerland with collaboration from the Styling Studio at Bentley Motors.

The handmade skis are made for the new materials, believed to be the world’s first in the ski industry.

They are made from Zaiìra, which is a special composite material that includes carbon fiber, chrome steel and rubber.

Original Bugatti’s are still to be found.

Last Sunday a diving team lifted the wreckage of a Bugatti Brescia from the depths of Lago Maggiore near Ascona in Switzerland.

For seventy years it had slumbered at a depth of more than fifty metres. Isn’t it amazing how these things survive?

Actor and art collector Brad Pitt popped up in Switzerland on Tuesday at Art Basel.

Apparently Pitt laid down around $1 million on new artwork and purchased a Neo Rauch 9-foot rainbow-colored racetrack painting.

The 1998 painting depicts a swirling view of a driver behind a red, Formula One-style race-car, with workers nearby carrying coloured hoses.

Zurich’s iconic luxury city resort, the Dolder Grand, has been honoured in the 2009 Design Awards by prestigious international travel and design magazine, Wallpaper.

The historic Zurich landmark transformed by world-renowned London architects Foster and Partners in a US$400 million facelift was voted ‘Best New or Renovated Hotel’.

Designed in 1899 by Jacques Gros, the Zürich’s Dolder Grand Hotel has a wonderful city location overlooking Lake Zürich and the Alps.