Karl Lagerfeld has released a teaser for the short film “Remember Now,” which has been filmed for the label’s Cruise Collection show in Saint Tropez, May 11.

“Remember Now” was also shot in the glamorous town in the south of France, where fashion aficionados from around the world will come together for one of the most-anticipated fashion shows of the year.

In the teaser, French actor Pascal Greggory and Italian model Elisa Sednaoui are seen flirting in a local nightclub.

French luxe brand Chanel announced February 16 that movie director Martin Scorsese has created a short film to promote an upcoming men’s fragrance.

The ads will feature French actor Gaspard Ulliel and will air worldwide in September.

Andrea D’Avack, president of Chanel Fragrance and Beauté, declined to reveal details about the scent, including its name.

Discover the second short movie of the Manifesto VI, photographed by Inez Van Lamsweerde and Vinoodh Matadin and featuring Natalia Vodianova in the Yves Saint Laurent Spring/Summer 2010 Collection.

Star photographer Bruce Weber’s short film Ain’t Nothin’ Like The Real Thing kicked off Yves Saint Laurent‘s men’s wear show in Paris January 22.

Weber is perhaps best known for his ad campaigns and catalogues for Abercrombie & Fitch, which feature semi-nude hotties.

The black-and-white movie premiered on YouTube and Facebook simultaneously with the launch of the fashion show.

Karl Lagerfeld has jumped behind the camera again for Chanel’s pre spring / summer collection.

We saw a preview in July this year when Lara Stone and Baptiste Giabiconi were spotted posing with a motorbike in front of the Paris Chanel boutique.

In this short film called Vol de Jour, Lara and Baptiste run around Paris to visit each Chanel store, grabbing everything they love while spending quality time together.

Following the news that surrealist filmmaker David Lynch is shooting the new ‘Lady Dior’ commercial, Dior has launched a new series of short films to accompany its ‘New Lock’ bag.

Directed by Peter Lindberg and Darius Khondji, the clips show French actress Nora Arnezeder artfully playing around with the luxurious bag in a series of stylishly urban set-ups.