Geoffrey Parker, London-based maker of the finest games on the globe, is offering the world’s most expensive poker set for $7.5 million, Justluxe reports.

The bespoke set comes housed in a genuine alligator skin case finished in any color the client chooses, fitted with 18k white goldcombination locks and hardware.

The case’ suede lining features an 18k gold and diamond frame holding 384 18k white gold chips, each inlaid on both sides in shagreen (stingray skin).

Here is a look at the new collection from Alacria Royal that was designed by Carl F. Bucherer.

The watches have diamonds and either traditional blue sapphires, orange sapphires, emeralds, or rubies.

The cases are in 18k white gold, and delicately reverse tonneau shaped with pretty linked bracelets.

Nubeo is a company known for jellyfish-shaped watches. In collaboration with the basketball star Kobe Bryant, this luxury watch brand creates a limited-edition line.

Composed by high-tech sport watches, the collection’s prices start at about $21,000 and topout at $285,000. The Black Mamba series, in honor of Mr. Bryant’s nickname, will be launched at Baselworld 2009, in Basel, Switzerland, and will go on sale this fall.

Ivan Castro, the jewelry designer who co-founded Nubeo in 2004, is a huge basketball fan and reached out to Mr. Bryant’s agent and marketing manager.

For 2009 Valentine’s Day, Rock Candy, a Hong Kong’s multi-discipline brand name specializing in fashion jewelery, has presented a lovely collection full of color, imagination and originality.

Using the finest of materials, Rock Candy creates glamour and chic pendants, like sweet Mr. Robbotto, his 18k gold iconic dolly with sapphires and diamonds, a jewel for play and remember childhood, in a funny mood.

Priced at 11100 Euro, this Boucheron Chouette ring in white gold with sapphire set features gorgeous amethyst and diamonds.

Hublot unveils a new version of its iconic Big Bang devoted to all those in love – Hublot Big Bang Saint-Valentin.

The extremely elegant and feminine chronograph watch reveals the full range of pink tones symbolizing warmth and purity of love.

The gold case of the watch is presented on an alligator strap in vivid pink. The bezel is paved with sparkling sapphires.