Tesla Motors have teamed up with Swiss luxury watch company Tag Heuer to produce a special edition of its Roadster.

The vehicle will make its debut at the Geneva Auto Show this week. The idea is for both luxury brands to increase their global cachet.

Tag, which is unveiling a new tech-savvy watch on March 18, has yet to become a major presence in the U.S., while Tesla is still building its presence in Europe.

The car itself, designed by Tesla chief designer Franz von Holzhausen, integrates Tag design features into the dashboard, center console and exterior.

Daimler today has unveiled the F-CELL Roadster, the latest in their line of “F-Series” concept vehicles, and it draws its inspiration from a diverse variety of automotive eras.

Controlled with drive-by-wire technology and utilizing a joystick rather than a conventional steering wheel, this whip is powered by a 1.2kW emission-free fuel cell system located at the rear.

It took a year and more than 150 trainees to create, but the entire project involved using “junior employees”, giving the company’s up-and-coming employees a creative way to learn how alternative-fuel systems come together.

Mitsuoka, arguably the most interesting car company in Japan, has released another Japanese homage to a classic British automobile.

Their latest design the Himiko is an amazing mix of the British sports car- Morgan and the Mazda Mx-5. The company has taken the Mazda MX-5, one of the best driving roadsters in the world, and made it look like the British sports cars it so dutifully emulated back then.

The 2 L four cylinder engine and the six-speed automatic transmission generating 170 hp and 190 Nm torque allows three models of the good looking Himiko, like Himiko Standard, Himiko Premium and Himiko Hi Premium.

The Iconic GTR Roadster, that is is being showcased at the Pebble Beach Concours d’Elegance Car Show, is one of the most luxurious American cars on the market.

That is where many of the world’s luxury auto manufacturers choose to debut beautiful supercars, including the Bugatti Veyron 16.4 Grand Sport that will also make its first public appearance this Summer.

The GTR has a V-8 engine that generates 800hp and 600 lb-ft of torque. The car can reach speeds of more than 200mph and accelerate from 0 to 60 mph in a blazing 2.8 seconds.

“I have wanted to build a car that combines the latest innovative technologies with the most exquisite detailing, design and all out performance since the day I began reading car magazines as a kid,” said Claudio Ballard, the inventor and visionary behind the GTR Roadster. The dash center console has a 8-inch touch screen display utilizing the same bright-view technology found in military strike fighters and bombers for clear visibility regardless of sunlight exposure in support of its onboard GPS navigation and driver information displays.

Entirely designed, engineered and constructed in the US, this supercar is priced $600,000 with production slated to begin in Fall 2008.

Two Italian companies known for their inspirational design have collaborated to create the Versace and Lamborghini Roadster LP640 which is going into production for fall.

The limited edition luxury car, designed by Donatella Versace, will be produced to order and displays the signature Versace Greek Key motif on the front bumper and the lower part of the doors. The cradle seats are clad in black and white leather, while opulent full grain soft nappa leather – hand-embroidered with the Versace Greek fret motif – upholsters the instrument panel, the doors and the central console.

To create the new super roadster, the Maison Versace’s designers joined forces with designers from the Lamborghini Design Centre (Centro Stile)and specialists working on the “ad personam” project. This Lamborghini program allows individual clients to create personalised sports cars, choosing the equipment specification, the colour of the exterior body and of the interior fittings.

Versace has also designed an accompanying line of black calfskin accessories including a trolley bag, suit carrier, sports bag, as well as a briefcase, suitcase, gloves, driving shoes, belt, wallet, key ring, beauty case, hat andeven a pair of jean,s all bearing an engraved metal Lamborghini Versace tag.

This prestigious accessory collection will be exclusively available at Versace Boutiques and selected Lamborghini showrooms beginning in November 2008.

Gianni Versace’s CEO Giancarlo Di Risio emphasised: “This new supercar and the exclusive Collection LP640 represent a natural evolution of excellence for both Versace and Lamborghini through the creation of these unique, one-of-a-kind projects.”

Stephan Winkelmann, president and CEO of Automobili Lamborghini S.p.A., said: “Our collaboration with Versace turned out to be an excellent experience and is an example of how we are pursuing our strategy of developing luxury products outside of luxury sports cars. We are proud to be in this prestigious, Made in Italy partnership with Versace, which adds to our other recent successes.”

The price of the special-order Murciélago LP 640 Roadster Versace has yet to be named, but it is expected to be above the base price of $358,000. (Source : Press release)