Tag Archives: Mulberry


Seeing Double: Mulberry Winter 2016 Campaign

If Mulberry’s campaign for Winter 2016 made you do a double take, you weren’t alone. Aptly named “Self/Reflection”, creative director Johnny Coca taps twin sisters Lia and Odette Pavlova to play each other’s reflections, creating a playful and intriguing series of visuals for the Mulberry Winter 2016 campaign.

Lensed by young photographer Coco Capitán, the 22-year-old sisters work Coca’s debut collection for the season (which, by the way is a phenomenal amalgamation of punkish elements, graphic accents and quintessentially English silhouettes). Both girls, each similar yet so different, capture the duality of the Mulberry woman with their intriguing similarities and distinct differences.

“Lia and Odette have such distinctive looks and we played with their ‘twinness’ to twist the idea of reflection – sometimes you’re looking at one girl in a mirror, sometimes you see two, reflecting each other in their pose instead. The result is intriguing and playful,” mused Coca.

Find out more about the campaign and view the video on L’Officiel.com now.

This story is also available in Bahasa Indonesia. Read it here: Mengejar Dualitas: Kampanye Musim Dingin Mulberry 2016

Interview: Johnny Coca of Mulberry

The designer Johnny Coca (Spanish) wears a personal uniform of a kilt (Scottish), hoop earrings (indeterminate provenance, but very endearing), and is now the creative director for Mulberry (English). After a two-year hiatus without direction and much headway, Mulberry has brought on new blood – proof of post-modernity’s disregard for national boundaries – and Coca’s new vision for the English brand is revitalising, energising and exciting to witness as it unfolds. The FW16 season saw Coca present his debut collection on the London Fashion Week catwalk, complete with ready-to-wear, accessories and, of course, the season’s newest bags.johnny_coca-mulberry-featured

How did you get into fashion design?

“I think it all began when I had a job in visual design while I was at the École Boulle art school. I had to sketch bags for the windows and I decided to show my designs to Yves Carcelle at Louis Vuitton. I gradually worked my way up. I love to draw and this led to me getting more and more work. I then started to design for more and more product categories: first at Céline with Michael Kors, then at Bally, and then back at Céline again with Phoebe Philo – and now at Mulberry where I am designing the ready-to-wear as well as accessories, shoes, jewellery and travel items.”

How does your education in architecture and physics inspire your work?

“My education in architecture meant choosing the show venue was a very important part of showcasing the collection. The Guildhall – where we showed – was the perfect venue as it really demonstrated the juxtaposition between the old and contemporary, which is very much what the collection was about – contrast.”tailoring-mulberry-johnny-coca

As the accessories designer behind some of Céline’s greatest hits, what do you think makes for a successful bag?

“Designing a bag is like building a house – it must be modern, practical, functional and accessible.”

What’s the starting point in your design process?

“It all starts with a concept and then everything stems from there. It’s like a tree – lots of branches with lots of different things create the whole picture.”

Speaking of trees, you’ve scrapped Mulberry’s iconic willow for an archival logotype. What was the reason for your looking back instead of creating something new from scratch?

“It’s important as a creative director to know the heritage and history of the brand.  The new logo is an example of this as it’s actually an old Mulberry logo from the 1970s. I found it when I was researching and going through the archives. I felt it could represent the brand in such a modern way while also resurrecting some of Mulberry’s history.”Mulberry-Johnny-Coca

What were your intentions with your debut at Mulberry?

“To create a modern and accessible collection.”

How did you feel after your first show as a creative director?

“I was full of every emotion possible – happiness, relief, fear… The show was a defining moment for Mulberry and for my career too.”

Were you intimidated by the pressure of becoming the creative face of Mulberry?

“I was extremely humbled and proud to be named the creative director of such an iconic British brand which people love so much. Mulberry is so iconic and has such a prestigious heritage and history, so it was an honour for me to join the team. I’m embracing every part of my role and am excited for what’s to come.”Mulberry-Johnny-Coca-2

How do you feel about becoming a ”famous” name now that you are a creative director?

“I am a creative first and foremost, so everything I do, I do for the collections. I want the designs to be able to speak for themselves.”

What are your intentions with Mulberry’s ready-to-wear? Will it, or the bags, drive the brand’s story and identity?

“We’re in the midst of a big modernisation process, which we are very excited about. I’m passionate about design and the whole process that goes with it. It takes so much to go from sketches to catwalk and that’s what excites me. We’re planning to move Mulberry forward by creating more of a lifestyle brand through expanding the product categories into jewellery, sunglasses and shoes, as well as concentrating on the ready-to-wear and, of course, bags. There are lots of things to come. Watch this space!”

Do you think the catwalk presentation format is still relevant for an accessories-driven brand like Mulberry?

“The catwalk shows are extremely important to brands and designers.  The FW16 show was a defining moment for Mulberry. We would not have been able to have the impact we wanted – – and had – without a catwalk show.”

Is Mulberry considering a see-now-buy-now approach?

“Yes, Mulberry embraces the new see-now-buy-now approach. Our Pre-Fall capsule collection was available online and in stores worldwide on 1 April. This included key styles, such as the new Clifton and Chester bags, and the Marylebone press studded boots and Mary Janes.”Mulberry-Johnny-Coca-3

It’s a funny coincidence that Spain and the UK’s biggest bag brands have swapped creative director nationalities: Jonathan Anderson is at Loewe, and you, a Spaniard, are at Mulberry. Do you think creatives’ nationalities still matter?

“As long as you understand the personality and heritage of the brand, it should not matter where you come from. Mulberry is both a British heritage and an international brand and we want our collections to appeal to women and men around the world.”

Last question: Is there a meaning to your uniform of the kilt, hoop earrings, etc?

“That’s just me. I love kilts and tartan, but I keep it simple with a plain shirt or knit jumper – depending on the British weather!



Johnny Coca Reimagines Mulberry Bayswater Bag

It seems Johnny Coca is shaking things up at Mulberry but in a good way. The Seville-born designer’s latest initiative sees a chicer, more sophisticated version of the Mulberry Bayswater.

The structured carrier keeps its iconic trapeze shape but undergoes several improvements both aesthetically and physically. A smaller postman’s lock-plate replaces the chunkier padlock fob and metal feet, while gold lettering in an archived script from the ‘70s replaced the distinctive tree logo. Coca also somehow managed to make the roomy bag more spacious with flared gussets and sharper corners.


To meet the demanding needs of a modern woman, the new designer also reinforced the bag’s lining, so carrying your laptop or tablets with your other essentials are possible without ruining the bag’s iconic shape.



The Mulberry Bayswater will be available in a myriad of shades, including the new Canary Yellow and Candy Pink options or the traditional burgundy, oak and clay shades.

Find out more about Mulberry’s latest bag at L’Officiel Singapore.

Fashion Week: 9 Models in the Spotlight

We shine the spotlight not on the clothes, beauty or designers; instead we take a look at the models to look out for in the upcoming seasons. Several have already made an impact in the world of fashion as we see their presence at almost every turn. Others are still flying under the radar and we can’t wait to see their talent showcased next season.

Kendall Jenner and Gigi Hadid

Kendall Jenner and Gigi Hadid

A favorite of designers such as Karl Lagerfeld and Olivier Rousting, Kendall Jenner was a familiar face on the runways of Paris, Milan, London and New York. Other big names that picked the 20-year-old model were Vera Wang, Michael Kors, Marc Jacobs, Fendi, Chanel and Bottega Veneta. Another member of Taylor Swift’s squad, the other star model of the moment Gigi Hadid walked for fewer designers than Jenner. Selecting her shows carefully, the blue-green eyed blonde model was picked by Chanel, Balmain, and Sonia Rykiel and even closed the Fenty x Puma show.

Edie Campbell

Edie Campbell

Other models that were not far behind Jenner and Hadid in their catwalk appearances were Lexi Boiling and Edie Campbell. The models were seen on the runway, walking for Prada, Marc Jacobs and Fendi amongst others. There is one model who is dubbed to be the most in demand right now and she is none other than Mica Arganaraz. The Argentinian model, with a lean figure, messed-up hair and androgynous looks is another favorite amongst designers such as Hugo Boss, Marc Jacobs, Chanel and Chloé.

Mica Arganaraz

Mica Arganaraz

But the rising star who really got fashion month buzzing was Lineisy Montero. The young Dominican was already tipped as one to watch in 2015 after an exceptional season, and her success looks set to continue into 2016. With around 30 appearances across the four fashion capitals, she’s without a doubt one of the most-booked models of the latest round of autumn/winter collection previews — if not the most-booked model. Jason Wu, Alexander Wang, Lacoste, Tory Burch, J.W. Anderson, Topshop Unique, Burberry, Prada, Moschino, Etro, Diesel Black Gold, Versace, Dolce & Gabbana, Marni, H&M Studio and Loewe — to name but a few — all picked Lineisy Montero to show off their latest collections.

Lineisy Montero

Lineisy Montero

While notable names get our attention during Fashion Week, it is also a time for spotting new faces and observe the steady rise of up-and-coming models such as Alana Arrington, Ruth Bell and Paulina Frankowska. While not every designer books them, these models have indeed made their presence known. While Arrington opened Altuzarra’s show, Bell’s shaved head and masculine looks starred at Jason Wu, Burberry and Moschino. Polish model Frankowska also attracted attention with appearances at Prada, Mulberry, Deisel Black Gold and Marni.

Paulina Frankowska

Paulina Frankowska

London Fashion Week 2016: Who to Follow

London Fashion Week kicks off today and the talk leading up to the show largely focuses on the return of the revered fashion house Alexander McQueen to the lineup. Under the watchful eye of Creative Director Sarah Burton, the label is making a homecoming after 10 years for the Autumn-Winter ’16 collection. Joining McQueen in a comeback to London is leather goods brand Mulberry, now under the direction of new creative director Johnny Coca.

Alexander McQueen and Mulberry join nearly 80 designers in the UK capital to unveil their collections. Other notable names to look out for include Belstaff, Burberry, Christopher Kane and Vivienne Westwood. Meanwhile, newcomers include shoes and accessories brand Charlotte Olympia, which will host its first catwalk show this season, and Belgium brand A.F. Vandevorst. Another highlight will be the Topshop Unique show, which fashion photographer Nick Knight has been lined up to shoot, and which will be unveiled in real time on the brand’s Instagram account (which will be crazy cool).

For the first time in LFW history, around 35 million people across the UK will see content from the proceedings, including runway shows, on 60 outside screens in nine different cities thanks to a collaboration between media company Ocean Outdoor and The British Fashion Council (BFC). The event will also see around 200,000 copies of The Daily, the official LFW broadsheet, distributed around the city.

Meanwhile, the BFC has revealed that its official Mercedes Benz chauffeurs will drive fashionistas around 32,000 miles during the event, 200kg of Lavazza coffee beans will be ground to help keep everyone alert, and that 500 cans of label.m hairspray are predicted to be used backstage.

London Fashion Week runs February 19-23. For more information, click here.


Georgia May Jagger for Mulberry

Mulberry Capsule Collection by Georgia May Jagger

Georgia May Jagger for Mulberry

Just in time for fashion month, British brand  has collaborated with Georgia May Jagger for their latest capsule collection.

Very rock’n’roll, the collection’s star piece is a black leather biker jacket that recalls a vintage biker style. The vest is decorated with two zip pockets and a bright inner lining available in several colors: emerald green, sapphire blue and dark ruby magenta.

“A leather jacket is a wardrobe essential in my opinion — it goes with everything! Classic black is perfect for any outfit, but I specifically wanted my Mulberry Biker Jacket to have a pop of color in the lining — the jewel colors really stand out,” confides Georgia May Jagger.

The capsule is completed by a line of silk scarves in the same bright colors, all decorated with the Mulberry emblem (the bee, the owl and the fox), and a small leather pouch handbag with a biker chain also available in blue sapphire, emerald green, black and ruby magenta.

The collection is available in Mulberry boutiques and on the brand’s e-shop. Prices: US $1,590 for the leather jacket, US $630 for the leather pouch and between US $150 and $310 for the scarves.

Mulberry Singapore Marina Bay Sands

Mulberry comes to Singapore’s Marina Bay Sands

Mulberry Singapore Marina Bay Sands

Marina Bay Sands gets another taste of British luxury with the new 1,001 square foot Mulberry store. The store was designed in collaboration with Universal Design Studio to reference the English countryside.


The Tudor Rose bespoke leatherwork which adorn the store walls, put together by visual designer Genevieve Bennett, emphasise Mulberry’s traditional English roots and sensibilities and draw upon the Medieval floral motif that can be found in Somerset’s Wells Cathedral.

The store currently features classic accessories for both men and women in an earthy colour palette, playing with a range of textures with stone, wood and leather accents on the pieces.

Read more @ mens-folio.com

mulberry FW 2015

Mulberry’s New Campaign Stars Georgia May Jagger

mulberry FW 2015

The face of Mulberry’s Autumn/Winter campaign will be model Georgia May Jagger, according to a tweet on the brand’s official Twitter account.

Jagger, who replaced Cara Delevingne last season, will feature in the Seventies-inspired collection, filled with more edge and sophistication than previous seasons.

mulberry FW2015 campaign

The campaign images were shot in London’s Chelsea neighborhood, where Jagger embodies 1960s actress Julie Christie in tweed, check-lined wool coats and printed jumpsuits.

In the campaign Mulberry also shows off its new arrival bag, the Roxette, a lightweight version of the brand’s existing Roxanne bag.

mulberry fall 2015 campaign

The campaign signals a new start for the brand, which has just welcomed Johnny Coca as its creative director.

mulberry FW 2015 campaign

Mini Cara Delevingne bag

Mulberry celebrates Chinese New Year

Mini Cara Delevingne bag

In honor of the Chinese New Year on February 19, Mulberry has come out with a limited edition of its famous Cara Delevingne handbag.

Handmade by the artisans in Mulberry’s workshops, this quilted handbag is made of Nappa lambskin dyed bright red in honor of the Asian holiday.

This chic accessory comes with a fob embossed with a ram, a nod to the Chinese zodiac sign of the coming year.

The special Chinese New Year edition mini Cara Delevingne handbag is available at select boutiques and at the Mulberry online store.

Only 88 of these exclusive handbags are available worldwide. Price: £995.

Mulberry Spring Summer 2015

Georgia May Jagger is the latest face of Mulberry

Mulberry Spring Summer 2015

After several campaigns fronted by Cara Delevingne, who even designed her own handbag for Mulberry, the brand has brought in another world-renowned model: Georgia May Jagger.

In the S/S 2015 campaign, the daughter of Mick Jagger poses for Inez & Vinoodh, the duo behind a number of previous Mulberry campaigns.

The focus is primarily on the Delphie, Mini Lily and Bayswater bags, as well as the much-hyped items designed by Cara Delevingne.

Mulberry Spring 2015

Despite her rather discreet presence on social networks, Georgia May Jagger is in high demand among fashion and beauty brands.

She was enlisted to model in campaigns for Sonia Rykiel, Just Cavalli, Minelli and Thomas Sabo.


Johnny Coca

Mulberry names Johnny Coca as new creative director

Johnny Coca

Mulberry has ended over a year of speculation with the news that Céline accessories guru Johnny Coca is joining the company as creative director.

Set to start in July 2015, Coca is currently working under Phoebe Philo at  where he is Head Design Director for Leather Goods, Shoes, Hard Accessories, Jewelry and Sunglasses.

“I very much look forward to joining  as their new Creative Director and to leading a new design direction at one of the very best British brands,” noted Spanish-born Coca.

The designer was born in Seville, later studying in Paris at the prestigious École des Beaux-Arts and École Boulle.

Alongside his current job at Céline, Coca also teaches at London’s Central St Martins fashion school, alma mater to some of the industry’s biggest names, from McQueen to Philo herself.

The announcement brings to an end a period of uncertainty for the brand which parted ways with previous creative director Emma Hill in September 2013.

The news could also mean a return to the runway for the Mulberry which has opted for smaller scale presentations since Hill’s departure last fall.

Mulberry Fall 2014 Campaign

Mulberry Fall/Winter 2014 Campaign

Shot by Tim Walker in the Scottish Highlands, British model Cara Delevingne returns in a new Fall/Winter campaign for , showing off the luxury brand’s argyle and Arran knitwear, houndstooth and rain boots.

Mulberry Fall 2014 Campaign

The images show off the stunning landscape, with Land Rovers, dogs and country pursuits adding to the backdrop.


Accessories wise, the Bayswater Buckle bag, the Tessie bag, and the Cara Delevingne collection of backpacks (designed by the star) take center stage.

Mulberry FW 2014 Campaign

“Mulberry is a brand that is at home in town and country and we wanted to capture that feeling. When we arrived in Scotland it was pouring with rain, but once Tim arrived this golden sun appeared — he really has the magic touch!” explained Anne-Marie Verdin, Brand Director at Mulberry.

Mulberry Fall 2014 Ad Campaign

mulberry Spring Summer 2014

Cara Delevingne talks to animals for Mulberry

Cara Delevingne has landed another starring role, alongside a host of furry friends, for the new Mulberry Spring Summer 2014 campaign.

mulberry Spring Summer 2014

The setting: a hidden gem from the eighteenth century, a great English country house, magnificent in its rolling parkland scattered with follies and vistas, a tad faded in its grandeur and home to an unlikely event: a charming English tea party, with a Mulberry twist…

mulberry Spring 2014

Picturesque spring roses surround beautiful English rose Cara Delevingne and some unexpected guests including a Parson’s Jack Russell, a Patterdale Terrier and a Great Dane, a pelican, two cockatoos called Archie and Spud, a tortoise and Dusty the little (and very greedy) pony.

Cara Delevingne

Now on his 7th campaign for Mulberry, Tim Walker was behind the camera, with art direction by Ronnie Cooke Newhouse and styling by Edward Enninful.


Mulberry Fall Winter 2013 campaign


Mulberry Spring Summer 2013 Ad Campaign


mulberry Lindsey Winxson


Mulberry Spring 2012 Ad Campaign

Mulberry Fall 2013 Ad campaign

Mulberry cancels London Fashion Week show

Mulberry Fall 2013 Ad campaign

Mulberry, which has not yet found a replacement for former creative director Emma Hill, has decided to cancel the runway show that was planned for February’s London Fashion Week.

According to a statement by Mulberry picked up by Vogue UK, the company “has not finalised its creative director search and will therefore exceptionally not stage a catwalk show this February.”

There will still be some participation at London Fashion Week, but it’s unclear what form this will take. “Details of this will be released in the near future,” said the brand.

Emma Hill had been with the company for six years, and first introduced the brand’s ready-to-wear collection (previously Mulberry had focused on bags and other luxury leather goods). She was also at the helm for all of the label’s previous runway shows.

A number of names have been touted in the running to replace Hill, including British-Turkish designer Erdem Moralioglu and Greek designer Mary Katrantzou, but the search is clearly ongoing.

Mulberry Tea Time with Wedgwood

Cup and saucer by Wedgwood for Mulberry

The famous porcelain company has produced bespoke cups and saucers for London-based fashion brand Mulberry‘s upcoming show.

Invited guests at this season’s Spring-Summer 2014 runway show got an added treat with their invitations: beautiful matte Jasperware tea-cups and saucers in five different colors, all presented inside stunning embossed boxes.

This two-minute video (below) released by the brand, and titled “Tea Time with Wedgwood,” shows the delicate and skilled manufacturing process that went into making the specially branded fine china.

Founded in 1759 in Stoke-on-Trent, England, Wedgwood is one of Europe’s oldest and most renowned pottery companies, and developed many of the techniques modern porcelain makers take for granted.

Mulberry is well known for its bespoke invitations. Items sent with tickets to the brand’s previous shows include watercolor sets, gold keys, and an ice-cream sandwich-shaped music box.

mulberry fall 2013

Mulberry Fall-Winter 2013 campaign

British luxury brand Mulberry must have had a hoot on set with Cara Delevingne as they created their owl-packed Autumn-Winter 2013 campaign. Shot by esteemed fashion and art photographer (and noted surrealist) Tim Walker, Mulberry has unveiled its latest print campaign.

Mulberry Fall Winter 2013 campaign

Featuring Cara Delevingne and a host of feathered friends, the campaign was shot inside a luxury home, with Delevingne sitting in and around an indoor tree, surrounded by a host of wide-eyed owls.

Mulberry Fall 2013 campaign

The images show off the brand’s Bayswater, Del Rey (designed for popstar Lana Del Rey), Primrose, and Willow bags as well as clothes and accessories from the Fall-Winter collection which was first unveiled at London fashion week back in February this year.

Mulberry Fall 2013 Ad campaign

Emma Hill

Mulberry says goodbye to creative director

Emma Hill

Emma Hill, the creative director of London-based luxury group Mulberry, is set to depart the label.

“Mulberry confirms that Emma has informed the company that she wishes to leave after a very successful period at Mulberry during which she has built a strong and talented creative team working for her,” the brand announced in a statement picked up Monday by the Telegraph.

“The main spring/summer 2014 collection has been completed and Emma continues to work in the business finalising the London Fashion Week collection which will be launched on September 15, 2013. The timing of her departure is currently under discussion and has yet to be finalised,” noted the label.

Hill has overseen stellar growth for the brand since her first show back in 2008, with shares in the brand growing 14-fold between 2008 and 2012.

Taking over at Mulberry from Stuart Vevers (who departed for Spanish brand Loewe), Hill had previously enjoyed a glittering career in accessories design for Gap, Marc Jacobs and Chloé.

There’s no news yet on a successor, but Hill’s departure will have piqued interest at US luxury label Coach, currently on the hunt for a new creative director after the announcement last month that designer Reed Krakoff would be stepping down from the top job to focus on his own collections.

Mulberry was founded by Roger Saul in his Somerset garage but has seen major Asian growth over the past decade after it was purchased by Singapore-based investor Christina Ong.