Style / Fashion

Seeing Double: Mulberry Winter 2016 Campaign

Twin models Lia and Odette Pavlova star in Mulberry’s Winter 2016 campaign, expressing the concept of dualities in fashion and life effortlessly.

Jul 29, 2016 | By Shatricia Nair

If Mulberry’s campaign for Winter 2016 made you do a double take, you weren’t alone. Aptly named “Self/Reflection”, creative director Johnny Coca taps twin sisters Lia and Odette Pavlova to play each other’s reflections, creating a playful and intriguing series of visuals for the Mulberry Winter 2016 campaign.

Lensed by young photographer Coco Capitán, the 22-year-old sisters work Coca’s debut collection for the season (which, by the way is a phenomenal amalgamation of punkish elements, graphic accents and quintessentially English silhouettes). Both girls, each similar yet so different, capture the duality of the Mulberry woman with their intriguing similarities and distinct differences.

“Lia and Odette have such distinctive looks and we played with their ‘twinness’ to twist the idea of reflection – sometimes you’re looking at one girl in a mirror, sometimes you see two, reflecting each other in their pose instead. The result is intriguing and playful,” mused Coca.

Find out more about the campaign and view the video on L’ now.

This story is also available in Bahasa Indonesia. Read it here: Mengejar Dualitas: Kampanye Musim Dingin Mulberry 2016

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