Jaeger-LeCoultre has launched a new iPhone application that aims to share the fascinating world of fine watch making with the public.

Rather than simply present their collection, the app invites you to look at iconic models from a whole new angle: the perspective of an amateur watchmaker.

The application lets you explore the various stages in creating a watch, and a comprehensive horological dictionary compliments the six introductory lessons.

Upset that the Apple iPhone is no longer exclusive enough? Then, App Store has the perfect downloadable application for you, called I Am Rich.

The program displays a red gem, has no function but to display your wealth to others through ownership, and costs $1000.

The description in iTunes reads “The red icon on your iPhone or iPod Touch always reminds you (and others when you show it to them) that you were able to afford this. It’s a work of art with no hidden function at all…”

As kottke said, “For some, the iPhone is already an obvious display of wealth and I Am Rich is commenting on that. Plus, buying more than you need as an indication of wealth is practically an American core value for a growing segment of the population.”

Unfortunately you wont be able to download it anymore. It has since been removed from the Apple Store for no reason… Though, the “I am Rich” application is one of those reasons why you have to make sure your iTunes asks for you permission to buy apps before purchasing !