
When it comes to hotel apps, not all are created equal, as the excellent travel guide app from Fairmont and the concierge iPad app from InterContinental have shown.
But this week, hotel chain W Hotels pushed the bar a little higher with the release of the W Hotels Worldwide app, embracing travel, music and food all in one.
The free iPhone app offers information on the Starwood-owned brand’s hotels, as one would expect, with photos, maps and weather for each destination.

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Automobile on 15th April 2011 |
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Following on from the success of the free ‘Explore’ App released in December 2010, Aston Martin announces the release of the premium ‘Experience’ App.
Apparently developed with the “same ethos” with which Aston Martin designs and engineers its cars, the new app combines some of the functionality of the automaker’s former app, Explore, with some new, premium features.
The most useful is a partnership with luxury city guide series “A Hedonist’s Guides” to provide guides to 40 global cities, with images and video for each destination.


The inventor of art du voyage, Louis Vuitton have released an iphone application to follow up their iconic City Guides.
This ground-breaking application, Amble, calls to all the elegant travellers out there to “see the world through the eyes of Louis Vuitton“.
Amble is a free app in which users document and share their travel adventures by creating an ‘Amble’ – a memory or journey recorded on the iPhone in photo, video, audio or notes.

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Handbags on 8th December 2010 |
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Marion Cotillard is one lady, four cities: filmed and photographed by today’s most important directors and photographers.
After Paris in “The Lady Noire Affair”, Marion Cotillard became “Lady Rouge” the sultry songstress in New York in a clip by Jonas Akerlund, before going back in time in David Lynch’s love story entitled “Lady Blue Shanghai”.
In the finale, we discover what’s inside her bag in a fantastical silent film by director John Cameron Mitchell, “Lady Grey London” (below).


InterContinental is to become the first chain in the industry to pilot technology that allows guests to open their guestroom with a smartphone.
The group will roll out the technology, designed by OpenWays, to two US Holiday Inn properties, gathering feedback from the first guests to use the system.
Travelers staying at the Holiday Inn & Suites Chicago O’Hare Rosemont and the Holiday Inn Express Houston Downtown will have the option to enroll in the program prior to their check-in date.


Four Seasons has become the latest hotel chain to embrace location-based technology by announcing a partnership with Gowalla.
The company is offering a $100 spa or dining credit to any of its guests who check in using Gowalla at three or more “must see sites or experiences in California” that the software recommends.
To participate, guests must “check in” using Gowalla at any Four Seasons in California and then follow Four Seasons for access to the Best Of trips
