Fiat today took the wraps off of its latest co-branding project, the Fiat 500 by Gucci that will be showcased at next week’s Geneva Salon.

The car is customized by Gucci Creative Director Frida Giannini in partnership with Fiat’s Centro Stile and is available in just black or white.

Both cars are garnished with Gucci’s signature green-red-green stripe, which runs along the entire perimeter and links the exterior to the interior.

Italian luxury house Gucci is the latest designer label to debut a children’s collection, joining the likes of Burberry, D&G and Dior.

Gucci will celebrate the launch of the new collection on November 20th, which is Universal Children’s Day, with children’s parties at six of its most important flagship stores in Milan, London, NYC, Los Angeles, Hong Kong and Tokyo.

Gucci Kids, which will kick off with the Spring/Summer 2011 collection, will include clothing lines for babies (0 to 24 months) and boys and girls (ages 2 to 8).

For Fall Winter 2011, Frida Giannini draws upon Gucci’s golden eras of the 70s and 90s to propose a new sense of sleek glamour.

In this new aesthetic discourse, contemporary minimalism and extreme luxury intersect to create a powerful statement that is at once rich and refined.

Exploring her own vocabulary, Giannini offers an evolution of her signatures and a new take on timeless symbols of chic.

Gucci has announced the opening of its redesigned online store at Gucci.com.

Frida Giannini has been working on the site for 18 months to make the online experience more like the experience customers get in Gucci’s boutiques.

Shoppers can browse the latest collections via video, share content with friends through Facebook and Twitter, and buy online-only capsule collections.

Gucci and Fendi are launching their first full children’s collections, entering a sector that has weathered the global downturn better than others.

Gucci presented its Gucci Kids line at its historical Firenze boutique during the Pitti Bimbo international childrenswear fair last week.

The line, aimed at children from newborn to age eight includes shoes, dresses, accessories and sunglasses created by Gucci star designer Frida Giannini.

Italian fashion house Gucci has revealed a series of eco-friendly initiatives with the aim of reducing the company’s impact on the environment.

The main focus of the proposals is to cut paper consumption and reduce Carbon dioxide omissions.

The Italian luxury brand has redesigned their packaging using only FSC Certified 100 per cent recyclable paper.

The new shopping bags will featured a de-bossed logo with both ribbon and garment bags have been changed from polyester to ribbon.