French houses honored at French fragrance awards

The French fragrance foundation awarded its annual prizes exclusively to local brands last week. Its main awards for best fragrance of the year went to Yves Saint Laurent’s Belle d’Opium, in women’s perfumes and Bleu de Chanel in the men’s category. All other winning brands, including Lancôme, Hermès, or Biotherm, also hail from France.

Gucci and Chanel win at Italian fragrance awards

On the occasion of the Cosmoprof fair running in Bologna, Italy, which wraps up March 21, the Italian fragrance foundation Accademia del Profumo has announced the winners of its annual awards. Its two main prizes, best women’s and men’s perfume, are yearly chosen by consumers and were won by Gucci Guilty and Bleu de Chanel … Continued

Chanel Unveils The Bleu De Chanel Ad

Shot earlier this year, we finally have a look at Martin Scorsese’s spot for Chanel’s fragrance for men, Bleu, starring French actor Gaspard Ulliel. The one minute advert was released yesterday, and it features all the grit and energy that the legendary director is famous for. The tagline is “Be unexpected.” It features a young … Continued

Gaspard Ulliel for Bleu de Chanel

Martin Scorsese’s short film with Gaspard Ulliel for Chanel‘s new men’s fragrance, won’t be revealed until September, but here’s a sneak peek.

Fragrance worth a Scorsese ad revealed

The new men’s fragrance by Chanel — the one director Martin Scorsese shot a commercial for — will be called Bleu de Chanel and launch in August. A bluish image, released by the label last month showing Scorsese and French actor Gaspard Ulliel, already hinted at the name of the eagerly awaited scent.

Martin Scorsese to direct Chanel fragrance ad

French luxe brand Chanel announced February 16 that movie director Martin Scorsese has created a short film to promote an upcoming men’s fragrance. The ads will feature French actor Gaspard Ulliel and will air worldwide in September. Andrea D’Avack, president of Chanel Fragrance and Beauté, declined to reveal details about the scent, including its name.