Tag Archives: Bleu de Chanel

Chanel Bleu 2015

James Gray directs the latest Chanel Bleu campaign

Five years after the first campaign, Gaspard Ulliel is still the face of Chanel Bleu in a campaign film directed by James Gray.

In a follow-up to the advertising film helmed by Martin Scorsese in 2010 (watch the video below), Gray directed French actor Gaspard Ulliel, who is now more mature and looks more elegant than ever.

The new video, like the stills from the corresponding outdoor and magazine campaigns, features the mysterious and charismatic Gaspard Ulliel.

The French actor portrays a movie star who, shifting between fantasy and reality, flees a world in which he is hounded by his fans. In his search for some form of serenity, he ultimately comes face to face with himself.

Chanel Bleu Eau de Parfum campaign

“I wanted to raise the issue of this craziness inherent to the film world, within which we lead both a comfortable and an uncomfortable life,” Gray explains. “In a sense, that is almost a kind of vertigo that comes with the ridiculous and the overflow of attention.”

Gaspard Ulliel and James Gray

“There may be a parallel between Mademoiselle Chanel’s somewhat rebellious personality and the ‘Bleu’ character. This extreme freedom, this strength and this determination,” Gaspard Ulliel said.

Chanel Bleu Eau de Parfum ad campaign

Filmed at night in Los Angeles, the campaign is soundtracked by Jimi Hendrix’s version of Bob Dylan’s “All Along the Watchtower.”

Belle dOpium ad

French houses honored at French fragrance awards

Belle dOpium ad

The French fragrance foundation awarded its annual prizes exclusively to local brands last week.

Its main awards for best fragrance of the year went to Yves Saint Laurent’s Belle d’Opium, in women’s perfumes and Bleu de Chanel in the men’s category.

All other winning brands, including Lancôme, Hermès, or Biotherm, also hail from France.
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Gucci and Chanel win at Italian fragrance awards


On the occasion of the Cosmoprof fair running in Bologna, Italy, which wraps up March 21, the Italian fragrance foundation Accademia del Profumo has announced the winners of its annual awards.

Its two main prizes, best women’s and men’s perfume, are yearly chosen by consumers and were won by Gucci Guilty and Bleu de Chanel respectively.

The juried awards for olfactory creations went to Love, Chloé in women’s and Voyage d’Hermès in men’s perfumes.
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Chanel Unveils The Bleu De Chanel Ad

Shot earlier this year, we finally have a look at Martin Scorsese’s spot for Chanel’s fragrance for men, Bleu, starring French actor Gaspard Ulliel.

The one minute advert was released yesterday, and it features all the grit and energy that the legendary director is famous for.

The tagline is “Be unexpected.” It features a young man, French actor Gaspard Ulliel, deciding to do just that, presumably after dabbing on a touch of Bleu.
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Martin Scorsese to direct Chanel fragrance ad

French luxe brand Chanel announced February 16 that movie director Martin Scorsese has created a short film to promote an upcoming men’s fragrance.

The ads will feature French actor Gaspard Ulliel and will air worldwide in September.

Andrea D’Avack, president of Chanel Fragrance and Beauté, declined to reveal details about the scent, including its name.
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