Bentley Motors has announced a global partnership with St Regis and The Luxury Collection Hotels & Resorts, part of Starwood Hotels & Resorts Worldwide.

Bentley Continental Flying Spur models have been chosen as the house fleet for a new generation of luxury travellers at St. Regis hotels and resorts around the world.

The brands will also team to offer coordinated driving programs from St. Regis or Luxury Collection hotels to some of the world’s most desirable destinations.

Bentley has just released a new exploratory short film “In Search of Snow” featuring world-renowned big-mountain skier and modern day Bentley Boy, Chris Davenport.

The film premiered during Aspen Fashion Week and depicts the hometown extreme athlete’s sense of journey, adventure and discovery through Colorado’s famed scenic and winding San Juan Skyway in a Bentley Continental GTC convertible.

Bentley has released photos of their EXP 9 F SUV Concept, a third new model that would join their familiar Continental and Mulsanne vehicles.

According to reports, the new Bentley SUV will feature a modified version of the Continental‘s 6.0 liter twin-turbocharged W12 engine. However, hybrid and V8 designs are also being considered for future production.

The big SUV rides on massive 23-inch wheels and tires and features a panoramic glass roof, twin elliptical exhaust pipes and a split two-piece tailgate.

Bentley has announced plans to offer a new executive interior package on the Mulsanne. The package offers two different specifications: Theater and iPad.

The theater option includes a roof-mounted 15.6-inch LED display or two headrest-mounted 8-inch screens. There’s also a trunk-mounted Apple computer that has dual USB ports in the center console.

An iPod touch allows users to control all of the installed technology with their finger tip, by means of a bespoke Bentley app.

To celebrate the launch of the Continental GT V8 with its powerful new 4.0 V8 engine, Breitling has created a 250-piece limited series of the Bentley GMT chronograph.

Its distinguishing feature is the mobile inner bezel in a metallic red shade which depicts 24 cities for the GMT (second time zone) function.

You will notice that the dial is equipped with an red triangle-tipped hour hand (see below) — this hand completes one rotation every 24 hours.

Luxury carmaker Bentley says that its sales surged last year on the back of strong performances in China and the United States, the world’s two biggest auto markets.

Total sales soared 37 percent to 7,003 vehicles last year, said Volkswagen‘s upmarket British-based division in a results statement.

Bentley, which is headquartered in Crewe, England, said sales rocketed by 69 percent in December alone to 1,059 cars, compared with the same month in 2010.