BaselWorld 2018: TAG Heuer Monaco Bamford
TAG Heuer teamed up with Bamford Watch Department to reissue the iconic designed racing watch with aqua blue chronometers, in which the earliest version was the world’s first square cased, water resistant automatic chronograph.
TAG Heuer Monaco Heritage
Since the launch of the new Monaco flagship in 1970s, TAG Heuer has kept on reinvigorating itself to come up with timepieces that embody both bold and innovative designs with a recognisable identity in line with the brand’s pioneering spirit.
Taking reference from the iconic Monaco designed racing watch, which was the world’s first squared-case, water resistant automatic chronograph that had a role in various major motorsports as well as a timeless classic worn by the legendary Steve McQueen and remained associated with the film Le Mans to this day. Today, the new Monaco Bamford embodied an entirely new design language.
As the ultimate blend of TAG Heuer’s watchmaking technique with the expertise from Bamford Watch Department, a leader in luxury watch customisation designs exclusive, the revamped version of the TAG Heuer Monaco Bamford, features a 39 mm square dial framed around a robust carbon case with a left-crown, including George Bamford’s imprint that is engraved on the dial, and the bottom of the box is signed “Monaco Bamford.”
The full black dial is further accentuated by the aqua blue chronometers and the luminescent indexes of the chronograph counters as well as the date window at 6 o’clock, which nod to TAG Heuer Monaco Bamford’s unprecedented reinterpretation of “taking the dare,” to be different.
Also, the iconic Tag Heuer Monaco has been redesigned to be lightweight and long-lasting with an avant-garde touch – fitted with a luxurious black alligator leather strap and showcasing the usual steel case made of the highly popular watchmaking material, carbon.