Kobe Bryant creates Swiss Watches

Nubeo is a company known for jellyfish-shaped watches. In collaboration with the basketball star Kobe Bryant, this luxury watch brand creates a limited-edition line.

Composed by high-tech sport watches, the collection’s prices start at about $21,000 and topout at $285,000. The Black Mamba series, in honor of Mr. Bryant’s nickname, will be launched at Baselworld 2009, in Basel, Switzerland, and will go on sale this fall.

Ivan Castro, the jewelry designer who co-founded Nubeo in 2004, is a huge basketball fan and reached out to Mr. Bryant’s agent and marketing manager.

Kobe Bryant, who confesses his love for watches says, “I don’t do deals or partnerships where I don’t get thoroughly involved.”

He compares the Nubeo line to his on-court play. “It’s just a beautiful watch but you don’t see all the intricacies.”

Nubeo is making just 1,074 of the Kobe watches. Some styles are adorned with sapphires.

Kobe Bryant