S&M campaign for McQ by Alexander McQueen

Manon Leloup for McQ

After creating a futuristic campaign for Alexander McQueen for Autumn/Winter 2012, famous photographer David Sims is taking fashion fans into a sadomasochistic universe for McQ by Alexander McQueen Spring/Summer 2013.

McQ Alexander McQueen spring 2013

Models Manon Leloup and Matt Bell stage scenes that suggest the classic S&M dominator-dominated relationship in a shoot that suggests a world of erotic fantasy as it showcases the new male and female designs.

Just like the British brand, the pictures are quirky and provocative.

Matt Bell McQ Alexander McQueen