Marni for h&m ad campaign

After months of waiting, the eagerly awaited capsule collection designed for Swedish retailer H&M by Marni’s founder and creative director Consuelo Castiglioni will hit some 260 stores worldwide and online March 8.

Consumers can head to the H&M website to get details on the rules for shopping the line, although as with the Versace collaboration these vary depending on location.

For example, UK shoppers will have 10 minutes to roam the range, compared to 15 for US shoppers. Both countries will operate a wristband system, unlike destinations such as France where the queuing system won’t be in place.