ToysRUs pays $5m for toys domain

Toy retailer ToysRUs has paid $5.1m for the domain name.

It is believed to be the biggest payout for a domain this year but has some way to go to beat the $14m paid for in 2007 or the $9.5m paid for

“ is going to put them in the top search ranking and is likely to give them kudos in terms of brand recognition,” said Sedo’s business development manager Nora Nanayakkara.