Swatch x Audemars Piguet’s Royal Pop: The Fine Line Between Hype and Heritage
It isn’t steel, it isn’t a wristwatch, and Audemars Piguet isn’t keeping a dime of the profits. We look back at the good, bad and the ugly of it all.
Swatch x Audemars Piguet Royal Pop: The Wildest Watch Release of the Year?
The AP x Swatch Royal Pop Collection turns one of watchmaking’s most recognisable dial designs into a cultural pocket watch phenomenon.
The Controversy (and Hype) Surrounding the Audemars Piguet x Swatch Bioceramic Royal Pop Collection
As queues form and resale prices spike, the AP x Swatch Royal Pop Collection exposes how luxury watchmaking is recalibrating itself — shaped by hype cycles and resale culture.
Watchmaking Intertwines with Art
Today, the convergence between watchmaking and art feels more intentional than ever. These four featured brands have embedded themselves within cinema, contemporary art, and institutional patronage.
7 Watches That Pop On The Beach — and Everywhere Else
From brightly coloured dials to vivid straps, these vibrant timepieces are your ultimate beach-day companions
Verdy and Swatch Is an Artistic Collaboration Made in Watchmaking Heaven
Swatch marks return to the Biennale Arte 2024 art exhibition with a highly anticipated collaboration with Japan’s famed Vick and Verdy.
