Latest posts with tags "swatch"

Uncover the Singapore Tale with Swatch

Mar 25, 2019 / World of Watches (WOW)

Take a trip down memory lane


Swatch Takes on a Futuristic Spin

Feb 20, 2019 / World of Watches (WOW)

The new Flymagic is also the first to feature the Nivachron hairspring, introduced in collaboration between Swatch Group and Audemars Piguet in 2018


Swatch Sistem51: Life in Plastic, It’s Fantastic

Jul 24, 2014 / World of Watches (WOW)

Swatch is a contraction of “Second Watch”. The original Swatch watch was conceived to recapture the entry level market segment that the Swiss watch industry had lost to manufacturers in the Far East, such as Seiko and Citizen. Consisting of just 51 parts that were fully assembled by machines and encased in plastic, a Swatch […]


Graphic Whimsy: Swatch Art Special With Olaf Hajek

Feb 15, 2014 / World of Watches (WOW)

  Born in Germany and raised in the Netherlands, Olaf Hajek studied graphic art and illustration in Düsseldorf and began his professional career in Amsterdam as a free-lance illustrator.  In his paintings he explores the relationships between imagination and reality, drawing on a rich variety of sources to construct an always colorful, often surreal and […]


Tasty Time: Swatch Pastry Chefs Dreamcake

Jan 07, 2014 / World of Watches (WOW)

  What is sweet? Not exactly a taste, it’s more like a sensation, a source of endless and varying pleasures and a universe all its own. The masters of this universe are pastry chefs—artists, magicians, conjurers of secret delights. Switzerland’s Sara Hochuli is one of the best, so Swatch turned to Hochuli for a master […]


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