Forget Uber, why hail someone else’s ride when you can reach for your phone and book someone to drive yours instead?
Dubbed “The Lincoln Way”, it’s a renewed focus towards providing world-class personal services for customers.
Car-maker Ford is set to debut its premium brand, Lincoln, in seven Chinese cities later this year.
Ford said Tuesday it would bring its Lincoln brand to China in two years, pitching the vehicle to the luxury segment of the world’s largest car market.
Struggling brand Lincoln is set to burst back onto the luxury automaker scene this week at the New York International Auto Show (April 6-15).