Panerai Expands Sustainable Initiatives

The brand pledges its commitment to combat the realities of climate change.

Apr 22, 2022 | By Terence Ruis
Image: Panerai

Panerai — a brand that is so closely linked to the oceans and seas — has recently expanded its sustainable initiatives to combat the ever-present reality of climate change. These range from internal operations, to external outreach as well as educational initiatives.

Over the years, the iconic dive watchmaker has adopted a suite of initiatives in favour of sustainability. Leading the charge is the building in which Panerai houses its operations. The modern structure is designed to reduce carbon dioxide emissions to zero by cleverly utilising several recycling processes — this includes the reuse of rainwater, of which Panerai says it saves 225,000 liters each year, and 100 per cent hydroelectric electricity to power the manufacturing plant.


It’s a well-known fact that Panerai has been a member of the Responsible Jewellery Council (RJC) since 2012, and has been championing sustainable materials processes. The brand’s eSteel material is one such byproduct of its sustainability initiatives. The next-gen metal is obtained from pre-consumer recycled steel scraps (up to 95%) from different industries. According to Panerai, its production ‘significantly reduces CO2 emissions’.


panerai submersible watch
Panerai submersible eLAB-ID PAM01225

In 2021, Panerai launched the eLAB-ID, a concept watch that features numerous sustainable features. In its efforts to champion the cause, Panerai also shared information surrounding its suppliers and collaborators to expand opportunities for sustainable watchmaking. According to the brand, by 2025 30 per cent of its collection will be designed and produced using recycled materials.


Image: Panerai

Panerai has long since been committed to underwater exploration and improving the health of the ocean. With that in mind, Panerai teamed up with IOC-UNESCO — the Intergovernmental Oceanographic Commission of UNESCO — to develop the Ocean Literacy Programme. This two-year collaboration will shed light on education, as well as citizen science and industry involvement. In the area of education, Panerai launched a global campaign among 100 universities to educate students on luxury’s involvement with sustainability.

“As a company, we have the responsibility to be active and support the urgent need for change and help protecting our Planet, empowering everyone to take direct action to take care of it,” Panerai CEO Jean-Marc Pontroué said in a statement. “The more we can work together, the better.”

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