New perfumes for her: Kristen Stewart named face of Chanel’s ‘Gabrielle Chanel’ fragrance

Chanel unveils plans for a new fragrance—with actress Kristen Stewart fronting the campaign

May 13, 2017 | By AFP Relaxnews

No stranger to the luxury brand, actress Kristen Stewart is set to star as the face of the new “Gabrielle Chanel” campaign. On May 10, the French luxury label revealed the American actress, as the face of its new fragrance, ‘Gabrielle Chanel,’ named after the legendary French designer who founded the Paris-based fashion house. The fragrance is the brand’s first standalone fragrance in 15 years.

Kristen Stewart, who is already a Chanel brand ambassador, has taken on a prestigious new role for the French fashion house, as the face of the label’s latest fragrance, created in honor of Gabrielle “Coco” Chanel. Having starred in Chanel’s recent ‘Gabrielle’ Bag campaign, the Métiers d’Art collections from Paris to Dallas and Paris to Rome in 2016, Stewart is a veteran of the brand.

The muse will star in an advertising campaign featuring a video shot by young British filmmaker, Ringan Ledwidge, and a photo campaign shot by Karim Sadli. However, fashion fans will have to wait until the fall to catch a glimpse of the campaign film.

‘Gabrielle Chanel’ is a new female fragrance created by Olivier Polge in partnership with the Chanel fragrance creation and development lab. The brand has not yet revealed any of the ingredients selected to create the scent.

A brand ambassador for the French fashion house since 2013, Kristen Stewart recently fronted the campaign for Chanel’s new bag series. The actress has starred in movies such as ‘Personal Shopper,’ the ‘Twilight’ series and ‘Café Society’.

For more information, do visit Chanel.

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