Longines Celebrated 185th Anniversary with the Record Collection

Swiss watch brand Longines celebrated 185th anniversary and announced a new Chinese Brand Ambassador.

Dec 03, 2017 | By Andrea Sim

Longines marked 185th Anniversary with the Record Collection & announced a new Brand Ambassador

Swiss watch brand Longines celebrated 185th anniversary in Beijing this year with a new launch of the Record Collection and also announced a new Brand Ambassador. Leading star in the Chinese cinematic universe, Zhao Liying, will represent Longines as its new Chinese Brand Ambassador.

Through the generations of experience in the world of sports, Longines has been the official timekeeper for world championships, a long-time partner of international sports federations and also a member of Swatch Group, one of the world’s leading watchmaker. Forging a strong and long-lasting relationships in the world of sports, over the years, the brand is well-known for the elegance of its timepieces.

COSC’s Chronometer-certified

The elegance is encapsulated in each of the timepiece from the Record Collection, and featuring movement with a single-crystal silicon balance spring which is a first for Longines.

The single-crystal silicon balance is a resistant and light material that is inoxidisable and unaffected by standard temperature variations, magnetic fields and atmospheric pressure. For increased accuracy and longevity, the balance spring is coupled to the single-crystal silicon to ensure it oscillates around its equilibrium position.

Based on their high accuracy, all of the Record watch models have received the COSC’s “chronometer” certificate, awarded by the Swiss Official Chronometer Testing Institute (COSC).

A Hallmark of Excellence: Tradition, elegance and performance

To display the “Chronometer” label stamped on their dial, each of the timepiece in the Record collection will have to go through a stringent test by this neutral independent organisation before being conferred the status of an authentic and exceptional timepiece.

Designed entirely in the Saint-Imier company in Switzerland since 1832, whose longstanding legacy has been based on tradition, elegance and performance, the new automatic models from the Record Collection convey the same essence of Longines’ watchmaking expertise.

The Record collection is designed for both women and men and comes in four varied sizes: 26, 30, 38.5 and 40 mm. Equipped with automatic calibres, all of the models feature the three working hands/date version with a steel case, while the diamond-set steel case on two dials are designed for women. The timepieces come with a steel bracelet or an alligator watch strap.

For more information about the latest Longines Record collection, please visit

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