Boucheron Lights Up Second Singapore Store
The jewelry house sets up shop on Orchard Road once again, with a luminous new boutique.
Located at the heart of Singapore’s busy retail hub, Orchard Road is French jewelry house Boucheron’s new concept boutique – the Maison Boucheron. The store is found at the Takashimaya Department store and it is the second boutique to open in Singapore, with the current one being at Marina Bay Sands. Beyond the stunning jewelry that Boucheron is well known for, the boutique will also have a dedicated showcase for their comprehensive eyewear range.
One of the focal points of this new boutique is its luminous setting, which was inspired by 26 Place Vendôme – the original historic boutique chosen by Frédéric Boucheron in 1893. The original boutique was positioned in a location where the sun would ensure the diamonds would dazzle from dawn till dusk. Taking that idea and applying it to a contemporary setting, the new one is swathed all over with white as its predominant color, and uses tastefully modern angular box-lightings for the ceiling, hung over the glass cases.
Within those glass cases contains all of the iconic jewelry creations made with Boucheron’s design finesse. The sculptural Quatre, for example is one of those pieces taking center stage, as well as Boucheron’s collection of jeweled animals, and the symbolic serpentine jewelry – the Serpent Bohème. Other than jewelry, Boucheron’s exquisite timepieces feature too, like the Reflet watch and the new collection: Epure.
Overall, the mixture of the luminous atmosphere and the glow of the jewelry work in tandem to create for a calm and graceful purchasing experience. Indeed, Boucheron has been renowned over the years for its hospitality towards its customers, gaining the support of countless illustrious clientele. In keeping with that, a special order service will also be offered to keep with clients needs and desires.
For more information, you can check out Boucheron’s website over here.