Gucci Announces Second Phase of DIY Service
Channel grunge-chic or rockstar attitude effortlessly now that you can customise your Gucci jackets.
It is Creative Director Alessandro Michele’s wish for the customers to reinterpret his aesthetic and express themselves through personalization. You’ve seen the DIY Dionysus bag – Gucci now takes it a step further with unisex jackets and shoes, all at the mercy of your creative prowess.
Fabrics, colors, motifs and even embroidered initials can be switched up to one’s heart content. Go crazy; it’s a little piece of Michele with a little piece of you.