EXO to model for luxury brand MCM
K-pop idol group EXO has been chosen to model for luxury fashion brand MCM (Modern Creation München).
K-pop idol group EXO has been chosen to model for luxury fashion brand MCM (Modern Creation München) according to The Korea Herald.
A related shoot was taken with two different concepts – punk and dandy — in which the idols posed in European styled outfits.
MCM lauched an exclusive EXO online page, where various events will be held throughout September.
From September 3rd until the 30th, sharing news about the EXO x MCM micro site on SNS will put fans in the running for various prizes.
10 winners will be chosen for an MCM iPad pouch and one lucky winner will receive a bag from the EXO Fall Winter 2014’s collection.