By the Numbers: London Collections Men 2016
Ahead of our coverage of the shows themselves, here is everything you need to know about the backstage habits of the London fashion scene, in numbers.
As fashion observers flock to see the big names such as Alexander McQueen, Burberry, Belstaff and Christopher Kane, all eyes will be on the Autumn/Winter 2016 collections. But a person can’t survive on Moschino and Paul Smith alone… Ahead of our coverage of the shows themselves, here is everything you need to know about the backstage habits of the London fashion scene, in numbers, courtesy of the AFP:
9,000 specially designed Lavazza coffe cups, created by Agi&Sam, will be used during the event.
9,000 cans of still and sparkling CanO Water will be served up to thirsty creatives.
6,500 bottles of Warsteiner lager will be consumed during the festivities.
5,000 cappuccinos will be sipped.
2,500 bags of popcorn will be eaten (presumably not all of them by the models).
2,000 GQ magazines will be read on-site.
750 Johnnie & Ginger cocktails will be served at the River Island Fashion Film event.
190 VIPs will be the lucky recipients of luxury gifts from Murdock London.
90 meters of catwalk will host shows at the main Victoria House venue, with 43 additional meters used at the 180 Strand venue.
80 Floris candles will be burned over the course of LCM.
70 kilograms of Lavazza coffee beans will be ground and served.
39 London addresses will host shows or presentations.
LCM runs January 8-11. For more information see the official site.