Style / Beauty

Cara Delevingne and Kate Moss Cuddle for Burberry

Burberry has released a new scent for women, My Burberry, and has chosen to advertise for it by bringing together Kate Moss and Cara Delevingne.

Sep 03, 2014 | By AFPRelaxnews

Burberry has released a new scent for women, My Burberry, and has chosen to advertise for it by bringing together Kate Moss and Cara Delevingne.

The campaign was devised by Christopher Bailey and features Kate Moss and Cara Delevingne together for the first time, shot by Mario Testino.

DON’T MISS: GET YOUR OWN MONOGRAMMED BURBERRY SCARF!

The new women’s fragrance is being launched with a unique, bespoke campaign that allows fans to make their My Burberry bottle their own.

My Burberry campaign

After recent monogramming successes including customizable ponchos, customers can now personalize their fragrance bottle with up to three initials. The service will be available online and in select Burberry stores.

You will be able to interact with the campaign using your smartphone, with digital billboards set up to project giant My Burberry bottles with your initials.

My Burberry campaign ad campaign

In the UK, TV viewers can create their own version of the ad campaign, which you can watch on Channel 4’s on demand service, 4OD.

The commercial is soundtracked by a version of the soul classic “I Put A Spell On You” performed by British musicians Jeff Beck and Joss Stone.


 
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