Style / Beauty

L’Envol de Cartier: Taking Flight

Reaching for the heavens, Cartier brings us a fragrance that makes us soar and travel to new heights.

Sep 05, 2016 | By Vimi Haridasan

This must be what the Gods of Olympus smell like — at least according to Mathilde Laurent and French luxury powerhouse Cartier. The in-house perfumer for Cartier has come up with the brand’s first men’s cologne, L’Envol de Cartier, in eight years and it is set to take everyone to greater heights. To create the scent is to bring to life an idea so that everyone can share it, according to Laurent. She shares that the fragrance was inspired by the exploration of self, where one has to overcome fears and have courage.L'Envol de Cartier Men's Fragrance

The main ingredient for the fragrance stems from ambrosia, a food that was consumed by the Greek gods conferring them with immortality and longevity. Of course, ambrosia doesn’t exist so Laurent had her work cut out for her. With accents of honey, wood, patchouli and musk, the eau de parfum is said to be strong yet not overpowering. In a nutshell, the fragrance is perfect for those who like to smell good without making a statement, as if that is their natural scent.L'Envol de Cartier Men's Fragrance

Cartier could have gone all out to seal the honey-colored scent in a complicated and artistic bottle. Instead, the firm chose one that was unique yet not over-the-top, much like the fragrance. Stored in a glass capsule, the fragrance is covered by a detachable dome that helps to capture and reflect light as it shines through the bottle. The idea behind the bottle, comes from having to protect something precious The refillable bottle also features the brand’s signature guilloche motif on the metal filligreed top. The result of the thought and care that goes into creating l’Envol de Cartier is a fragrance that is fuss-free and invigorating for anyone who wears it.


 
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