Style / Beauty & Wellness

Betty Boop makes Lancôme video debut

Betty Boop and supermodel Daria Werbowy team up in Star Eyes, a short film directed by Joann Sfar to promote Lancôme’s Hypnôse Star Mascara.

Jul 05, 2012 | By AFPRelaxnews

Betty Boop and Daria Werbowy

Retro cartoon character Betty Boop stars opposite supermodel Daria Werbowy in a new mini film from French beauty giant Lancôme.

“Just say it with the eyes,” Boop advises Werbowy, who plays a rising star in need of some advice in the adorable video to promote new mascara Hypnôse Star, which is inspired by the glamour of 1930s movies.

Directed by French comic artist Joann Sfar, the video makes a nod to the increasing trend for animated commercials.

Earlier this year Guerlain teamed up with French artists Olivier Kuntzel and Florence Deygas for an animated advertising campaign bringing the classic little black dress to life in honor of reworked fragrance La Petite Robe Noire.

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