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Motoring / Yachts

Haute Couture Yachting: Benetti Meets Kiton

Benetti is teaming up with Kiton for a very stylish collaboration.

Sep 13, 2016 | By Vimi Haridasan

In a move that will bring some of the finest Italian craftspeople together, Benetti has announced a new partnership with Italian tailor Kiton. This collaboration will see the yacht manufacturer work closely with the bespoke tailor to deck out the luxury yachts in the best that Italian sartorial elegance has to offer.

Customers who turn to one of the world’s oldest yacht builders will have the chance to tap the skills of the tailors at Kiton to style their lounges for that added touch of luxury. In turn, the top clients of the Neapolitan fashion house can look forward to exclusive access to Italian superyachts during the boat shows. This applies for such shows as Cannes, Montecarlo, Fort Lauderdale, Miami, Dubai, Singapore and Hong Kong, through 2017.

“The aim of the partnership is to devote increasing attention to our customers who have chosen a unique and exclusive lifestyle”, says Antonio De Matteis, CEO of Kiton. He adds “Excellence and quality: these are the basic principles of our partnership of which I’m extremely proud. Benetti is a beacon of Italian excellence which perfectly matches our own values: a family-oriented atmosphere, innovation, style and quality.”

Clients interested in learning more about the new joint venture can do so at the upcoming boat shows. Alternatively, Benetti can arrange for its top clients to visit Kiton’s premises in Naples and Milan. In turn, Kiton’s clientele will be able to visit the “Yachtique” styling lounges that can be found in the Benetti boutique in Viareggio.


 
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