Lifestyle / Wines and Spirits

Absolut Launches “Glimmer”

Each year ABSOLUT Vodka produces a limited edition bottle to celebrate the festive season and this year, they’ve created ABSOLUT GLIMMER. This limited edition packaging follows in the footsteps of Absolut Bling Bling, Absolut Disco, Absolut Rock Edition, and In An Absolut World Every Night is a Masquerade. Marking the first time Absolut has changed […]

Oct 19, 2010 | By Anakin

Each year ABSOLUT Vodka produces a limited edition bottle to celebrate the festive season and this year, they’ve created ABSOLUT GLIMMER.

This limited edition packaging follows in the footsteps of Absolut Bling Bling, Absolut Disco, Absolut Rock Edition, and In An Absolut World Every Night is a Masquerade.

Marking the first time Absolut has changed the shape of its iconic bottle, ABSOLUT GLIMMER has been designed in crystal pattern-shaped glass.

The concept was to make the bottle mimic the look of classically cut crystal and when placed in various light conditions, the bottle will appear differently as it reacts to the light.

A special signature cocktail has also been created for Absolut Glimmer, taking a pure and minimalist approach to showcase the vodka.

That cocktail, Absolut Crystal Clear, is simply Absolut Vodka and sparkling water poured over ice.

ABSOLUT GLIMMER is produced in a series of 4.8 million bottles. It launched globally in the Fall of 2010.

ABSOLUT GLIMMER is available in Hong Kong in select outlets like City Super, Oliver’s and Viola from 1 November, 2010.


 
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