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Toshiba: “No demand for 3D TV”

Toshiba claims that it does not see the lifeline of 3D TVs extending much further,

Jan 26, 2014 | By AFPRelaxnews

Despite a concerted push by a number of companies at this year’s CES to promote the technology, Toshiba believes that consumers are not interested.

Polarized 3D system

Instead, TV buyers are interested in what they’ve always been interested in: the best resolution. “We went from VHS to DVD and then from DVD to 720p to 1080p to Blu-ray and now 4K is the next big thing.”

“I think that 3D still does great in the theatres just not so in a home theatre. If people do buy the 3D TVs, we found that they just weren’t using it that much,” a company spokesperson told Trusted Reviews.

Toshiba claims that this is partly due to a lack of content and partly because wearing the glasses is uncomfortable.

As such, Toshiba says it has not seen a huge demand for 3D and “we do not see that trend extending its lifeline much further.”

Toshiba’s disappointing words come only weeks after the 2014 International CES where glasses-free 3D technology was really being pushed.


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