Lacoste to outfit Team France in Sochi and Rio
The Lacoste crocodile logo will make his way onto Team France’s outfits at the Olympic and Paralympic Games in Sochi, Russia, in February. The Lacoste brand replaces Adidas as the official outfitter for the French Olympic team.
Lacoste has signed a deal as the official Olympic outfitter for the French teams until December 2016.
“Without style, playing and winning are not enough,” the brand’s founder (tennis champion, Olympic bronze medalist and seven-time grand slam winner) René Lacoste once said. Now the French Olympic athletes are set to get a new injection of sports-luxe style thanks to a new agreement with Lacoste.
The deal will see the cream of France’s athletes sporting the famous crocodile logo at the Youth Olympic Games, the Mediterranean Games, the World Games and the European Youth Olympic Festival.
Nonetheless the major highlights will be the Olympic and Paralympic Games of Sochi in winter 2014 and the Summer Games in Rio de Janeiro, set to take place in 2016. The new kit deal replaces an existing agreement with German sportswear giant Adidas.
“Inspired by the brand’s codes and sports values, the official apparel for Sochi 2014 embodies French chic and elegance,” explained Lacoste as it unveiled the firs images of the kit Tuesday. The athletes will each sport a special ceremonial outfit, an official outfit and two relaxed looks for the Olympic Village.
The tennis player founded his namesake brand in 1933, helping to revolutionize sports apparel with his lightweight and breathable piqué shirts.