Burberry x WeChat = Innovation
Burberry has teamed up with WeChat, Weixin in Chinese, to offer an immersive fashion experience for fans.
Burberry has worked with Chinese messaging service WeChat on an ongoing innovation partnership, which has seen the two companies team up for some innovative digital-IRL crossover experiences.
DON’T MISS: BURBERRY FÊTES NEW SHANGHAI STORE
In February, the Autumn/Winter 2014 Womenswear show debuted a series of responsive journeys, instantly personalising the show experience.
In April 2014 in support of the Burberry London to Shanghai event, users were invited to join Burberry on a rich interactive journey between the two cities, and then experience the event first hand via a series of immersive panoramas.
This film explores some of the highlights so far soundtracked by “You Can’t Stop the Rain” by Ed Harcourt.