Culture / Art Republik

World’s First Trillion Dollar Ad Campaign

To protest the hyperinflation that has rendered the Zimbabwe currency worthless and to raise awareness of the dire economic situation there, the Zimbabwean Newspaper created an ad campaign featuring huge posters, wall murals, flyers, and even billboards all made out of trillions of Zimbabwean dollars. “One of the most eloquent symbols of Zimbabwe’s collapse is […]

Apr 03, 2009 | By Anakin

To protest the hyperinflation that has rendered the Zimbabwe currency worthless and to raise awareness of the dire economic situation there, the Zimbabwean Newspaper created an ad campaign featuring huge posters, wall murals, flyers, and even billboards all made out of trillions of Zimbabwean dollars.



One of the most eloquent symbols of Zimbabwe’s collapse is the Z$100 trillion dollar note, a symptom of their world record inflation.”

This note cannot buy anything, not even a loaf of bread and certainly not any advertising, but it can become the advertising, it can be a powerful reminder about Zimbabwe’s plight and the need to hold someone accountable.”

Check out the photos from the newspaper’s Flickr photostream – Source: DailyMarkets


 
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